While DotCom Secrets was published back in , I still find that most of the strategies that Russell talks about in this book still hold true today. The book is only pages long, and Russell has a very charming, engaging style that makes the book and easy read. He also created an entire ecosystem around the software which includes books like DotCom Secrets , information products, and live events. And more impressively, it was entirely self-funded. Ideally, you would like to sell people your best, most expensive product right?
With a value ladder, you can offer something to people at a lower price point, where they are more willing to pull out their wallets. This is the online process you need to setup to have customers ascend the levels of your value ladder.
This is just a quick intro as rest of the book goes into more detail about the strategy and psychology for building out your sales funnels. This is all about coming up with an online persona that will attract people to you and help you build a following. These are your loyal fans who will be the ones to rush out to buy your products. Russell goes into detail about each and shares several examples to help understand what he means. The second half of the chapter describes two of the most effective email marketing strategies for keeping your list engaged.
Its purpose is to help you bond your new leads with your attractive character. The key idea behind this sequence is to keep each email open-ended and entertaining. Russell shares one of the 5 email soap opera sequences that he uses, and he explains his thinking behind each email so you can adapt them to your own sequence. These are the emails you need to be sending to maintain your relationship with your subscribers. What makes the daily Seinfeld emails work is that they are entertaining. Start doing this and you will see your open rates, click rates, and conversations dramatically increase.
The third section of DotCom Secrets is all about funnel fundamentals and the strategies behind a successful funnel. So leverage their experience when creating your own. Understanding and implementing all these steps will help you get the most value possible from each subscriber, while also delivering them maximum value.
The last part of this section, Russell goes over the twenty-three building blocks of a funnel. He likens creating a funnel to playing with a set of lego blocks. So creating a funnel for your business is a matter of mixing and matching the different blocks together. Section 4: Funnels and Scripts. I found section four to be the real gem of the book. This is where Russell goes into detail about some of his best sales funnels.
We learn the psychology he uses behind each funnel and how they work. Then, most helpful of all, he provides you with fill in the blank templates so you can implement each funnel for your own business. He built a funnel to sell ClickFunnels, using ClickFunnels. Of course, the most direct way to make money with this book is to implement the strategies inside.
The section on creating an Attractive Character and using Soap Opera Sequences and Seinfeld emails can be used by any online business. And if you sell anything online then implementing any of the funnels in the book will definitely improve your profits. However, Russell is also offering the book for free if you purchase directly from his website. I recommend buying from his website because this allows you to see his 2-step Free plus shipping funnel in action.
You get a first-hand look at how the funnel works, and the value he provides as you go through his funnel. As Russell mentions in the book, you should always try to re-engineer successful funnels, and this is a great way to do that. I really enjoyed reading DotCom Secrets.
Read it the first time to get that initial understanding, and then start using it as a reference as you begin implementing each of the strategies.
Overall, if you do any selling online, I highly recommend that you pick up a copy. I guarantee you that will learn something from it. I have some exclusive DotCom Secrets bonuses for anyone who picks up a copy of the book using my link. Please note that a few of the links inside this post may be affiliate links for DotCom Secrets.
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