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State farm helium commercial

Even if you dislike American football and actively avoid the Super Bowl, you might still secretly look forward to it each year because of what accompanies the game— ads. Some companies have decided the price tag is not worth it, and a shallower pool of creative talents craft the commercials each year. But even if recent Super Bowl commercials are a letdown, some individual companies are taking the reins and providing us with hilarious commercials that restore our faith in advertising. In these first two months of , one commercial that stands out as particularly notable is the one released January 2 by State Farm Insurance. Take a look below:. When you speak , air from your lungs rushes up through your throat and causes your vocal cords two small flaps of mucous membrane to vibrate. Compared to the air we breathe—mostly nitrogen and oxygen—helium molecules are a lot lighter. While sound travels through regular air at about meters per second 1, feet per second , sound travels about meters per second 3, feet per second through helium gas. So, when you breathe in helium and then speak, sound travels much faster through your vocal track than before, and the higher frequencies are amplified over the lower ones, causing the timbre of our voice to change and sound higher. In contrast, when you breathe in sulfur hexafluoride—a molecule much heavier than regular air—sound moves slower through your vocal track, and your voice ends up sounding deeper than it did before.
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Even in bizarre car accidents, State Farm covers their consumers. In this collision ad, the insurance company finds the bright side of a tipped tanker filled with helium blocking what appears to be a three-lane road and causing multiple other accidents. We asked digital marketers in our office how they reacted to the commercial:. That was hilarious. It created a memorable campaign that got a reaction from me. I think this ad will stick with consumers. It cracks me up every time I watch it. It left an impression with me. Warning: Inhaling helium may cause serious health concerns. Read more.
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Robyn Holtz, a State Farm agent, is on the phone hearing from Mike, who was in a fender-bender. Suddenly, Mike's voice seems to change to be higher pitched. Turns out a truck filled with helium is leaking. Mike and his friend have fun talking with their helium voices to each other. Brand Marketing. Digital Marketing. Ad Sales. Consulting company. Investment firm. TV Audience Measurement.
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Robyn Holtz, a State Farm agent, is on the phone hearing from Mike, who was in a fender-bender. Suddenly, Mike's voice seems to change to be higher pitched. Turns out a truck filled with helium is leaking. Mike and his friend have fun talking with their helium voices to each other. Brand Marketing. Digital Marketing. Ad Sales. Consulting company. Investment firm. TV Audience Measurement. OTT Measurement. TV Attribution. Multi-touch Attribution MTA. Planning Tools for TV. Tool for competitive analysis. Tools to assess creative performance.

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State Farm. Advertiser Profiles. Facebook , Twitter , YouTube. State Farm Auto Insurance. Songs - Add. None have been identified for this spot. Actors - Add. Aflamu Johnson Guy on phone , Danny Gonzalez Passenger , Lorin McCraley Biker , Marcus Brown Cop with bullhorn , Robyn Holtz State Farm agent. The General. SafeAuto Car Insurance. Progressive Auto Insurance. National Airings. First Airing. Last Airing. Keeping Up With the Kardashians on E! Attention Score. Industry Avg. To unlock metrics just answer a few quick questions:.

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